Creating confident, performance-led brand films with clarity and control.
Based in Bristol. Working across the UK.
Featured Projects
A selection of commercial campaigns and branded content projects created in collaboration with agencies and clients across FMCG, lifestyle and food.
OGGS — Digital Campaign
Role: Director of Photography
Agency: Catch a Fire
A digital campaign created for OGGS, the cruelty-free vegan baked goods brand, designed to support brand growth and reach a broader audience of conscious consumers beyond its core vegan base.
The creative centred on a simple but crucial insight: taste is the primary motivator. The work needed to convince audiences that OGGS products are genuinely delicious — not just ethical or sustainable. The campaign leaned into bold, mouth-watering visuals, using rich texture, colour and close-up detail to position the food as indulgent, desirable and uncompromising on flavour.
As Director of Photography, I focused on crafting visually striking, appetite-led imagery that enhanced the campaign’s “food-first” approach. Working closely with the creative and art direction teams, the aim was to elevate the products through confident lighting, considered composition and a strong visual rhythm that translated effectively across paid and organic digital platforms.
The campaign was rolled out across digital and social channels and was recognised as a Digital Advertisement winner at the Online Design Awards.
Hawaiian Tropic — Branded Content Series
Role: Director & Director of Photography
Agency: Film Punks
A series of short-form branded films created for Hawaiian Tropic, produced to support online and e-commerce platforms across a range of product lines.
The shoot was studio-based, with a strong focus on creating a bold, cohesive colour palette that reflected the brand’s visual identity — developed in collaboration with the art director. The content centred on talent using and applying the products in a way that felt playful, engaging and approachable, while clearly communicating the importance of skincare both in the sun and as part of everyday routines.
A key consideration was showcasing the versatility of Hawaiian Tropic’s product range across different skin types and complexions. This was reflected through the casting of four models with varying skin tones, allowing the content to naturally highlight products suited to different needs while remaining inclusive and authentic.
As Director and Director of Photography, I guided on-camera performance and shaped the visual approach — focusing on energy, ease and confidence in front of the camera, while maintaining clean, consistent imagery across all outputs.
Chefluencer — Branded Content Series
Role: Director of Photography
Agency: Catch a Fire
A branded social content series created for Violife and Flora Plant, developed in collaboration with MasterChef winner Alex Webb.
The series centred around recipe-led films designed to position Flora Plant products as natural, everyday alternatives to dairy — focusing on approachability, taste and ease of use. Each piece was built around Alex’s personality and cooking style, allowing the content to feel credible, warm and engaging while maintaining a clear brand presence throughout.
As Director of Photography, my focus was on creating clean, appetising imagery that supported the recipes without over-stylisation. Working closely with talent and the creative team, the aim was to balance clarity and warmth — ensuring the food felt genuinely desirable while the visual language remained consistent and adaptable across digital platforms.
Wilkinson Sword — Product Content Series
Role: Director of Photography
Agency: Film Punks
A series of short-form brand films created for Wilkinson Sword, capturing content across multiple products.
The shoot was designed as a flexible content day, focusing on authentic use of the products while clearly communicating the brand’s core values and target demographic. With no fixed storyboard or prescribed deliverables, the approach prioritised performance, texture and visual consistency across a wide range of setups.
As Director of Photography, I focused on creating clean, confident imagery that supported natural, effortless performances — working closely with talent to shape movement and behaviour on camera, while maintaining a controlled and cohesive visual language throughout the day.
Continuous Takes
Whether it’s a ‘One Shot’ or not, I’ve always enjoyed holding the frame on certain projects where duration, restraint and performance play a central role in shaping the final work.
See more here.